The Metropolitan Magazine - Shore Appliance

From the early thoughts of owning their own business Gary and Lynn Larmore have always been on the cutting edge. They never wanted just another appliance store; they wanted to offer their customers the best shopping experience they could have. Over the years they have seen their sons Duane and Ryan join the business and watched as they and the business have grown to the Shore’s largest full-service appliance center.
Shore Appliance Connection Inc. was recently selected to be the area’s exclusive certified Viking Designer Series dealer. From this new, sleek, modern look to the strong Professional series, sophisticated design is an understatement. Gary, Ryan and Duane have spent countless hours constructing functional lifestyle displays at their 307A Civic Ave. address in Salisbury, Md. This high-tech, state-of-the-art operational showroom will allow their customers to experience the quality and performance of Viking before they buy or come back and learn cooking techniques that will let them enjoy the many benefits of this new line.
The Next Generation:
In addition to three completely new designer ranges, the Viking Designer line includes the most extensive selection of cooking, refrigeration, and ventilation and kitchen cleanup products available in a premium category. Viking is entering the premium appliance market with complete kitchen packages starting under $8,000.
Innovation is nothing new at Shore Appliance Connection, which opened the largest interactive appliance showroom on the East Coast in June 2007. With a strong emphasis in customer service from the presentation of the product to professional after-the-sale service, it is the clear leader in the market.
“With exclusive quality offerings like these, we are affordable,” says Gary. He continues, “Special offers are seen in our recent pajama series commercials — like the 8-Weeks of Christmas, Super Man and the E-Star Bunny— we are proving to our customers that saving can be fun.”
Shore Appliance Connection is all about saving its customers money time and energy. It is a member of Nations Brand Direct Marketing Group with over 23-billion dollars in buying power, which was recently awarded the “Energy Star Excellence in Retailing Award” from the Department of Energy. This makes Shore Appliance Connection a leader in Energy Star Appliance value, including Energy Star washers, dishwashers, refrigerators or freezers. Ryan and his sales staff are always ready to assist you in the selection of the Energy Star appliance that is perfect for you and your family.

In an industry that has seen many changes over the past 10 years, and with major cutbacks in services to customers, Gary and the boys still believe in the importance of standing behind their customers. Shore Appliance Connection continues to maintain a factory-trained service department ready to take care of its customers at a minute’s notice. “We are constantly working to improve this component of our business as it is the customer who is most important,” says Gary.
In today’s complex market there are two things Ryan tells all his customers to consider before making any purchase, “First, if you can’t fix it yourself, purchase the extended warranty.” For only 35 cents per day you can protect your personal budget and your new appliance for up to five years. He adds, “Secondly, never purchase from a company that cannot support your appliance after the sale.”
What about the price? Well, that’s understood. You must be competitive in today’s market and Shore Appliance Connection knows how to be competitive. It sells appliances from $199 to $100,000, made by the best manufacturers in the industry today. “We are strongly focused on appliances still made in the United States. It has been our experience that most foreign manufactures are not prepared to do business in North America yet. They do not understand the American way of life and fall short in the ability to support the customer when a problem occurs,” states Ryan. U.S. manufacturers such as Amana, Jenn-Air, KitchenAid, Maytag, Sub-Zero, Viking, Whirlpool and Wolf are a few of the quality products Shore Appliance Connection sells and services.
Shore Appliance Connection also employs and trains its own appliance delivery technicians who will deliver, uncrate and hook up your new appliance purchase while taking care of your home. The crews deliver thousands of appliances each year and are trained in the use of the most modern equipment from air sleds to power carts, making the moving of even the largest appliances look easy. But as Ryan reminded us, “It’s not. Imagine moving an 84-inch tall, 48-inch wide, 800-pound refrigerator up two flights of steps without destroying something. These guys are talented — real professionals in what they do.”
Past president of the Jaycees, Duane is community minded and keeps the company connected by supporting local organizations such as The United Way, Wheels that Heal Car Club, Women Supporting Women and others. “It is important for us to support those who support us,” says Duane.

The “Right Price, Right Product, Right Now” is how Shore Appliance Connection operates. See for yourself why Gary, Lynn, Duane and Ryan are proud of their Eastern Shore heritage and take their commitment seriously to, “Make Your Appliance Dreams Come True.”
Gary concludes, “We want every customer to have a great shopping experience. If they don’t, let us know and we will do everything in our power to correct it. We understand customers are our employers and we want them to be happy with the products and service they get from our company.”

Shore Appliance Connection, 307-A Civic Ave., The Twilley Centre, Salisbury, Md.,
410-749-2161, www.shoreappliances.com