Accurate Optical

For the care your eyes deserve, choose Accurate Optical — a full-service eye care provider offering eye exams, eyewear, contact lenses, fashion sunglasses and pre- and post-operative laser vision care. The local company has provided the best in comprehensive eye care for more than 50 years. In addition to being one of the top 50 optical retailers in the United States, the company was recently voted “Best for Eye Wear” by Metropolitan Magazine readers for the ninth consecutive year.
“We’re proud to be held in such high esteem by residents of our local community,” said Jennifer Briddell Shores, director of marketing. “In addition to providing the highest quality eye care and eyewear, it is equally important for us to establish caring relationships with our patients.”
Beginning in 1956 with a small office in downtown Salisbury, Md., the optometric practice has grown to seven locations. The newest location at Peninsula Crossing in Millsboro, Del., opened in August and is pleased to service patients from Sussex County. Continuing its plans of growth and expansion, the company opened a new office in Ocean Pines, Md., in early 2012.
Setting itself apart from other eye care providers, Accurate Optical recently acquired the Gerber Coburn “Advanced Lens Processing System” (ALPS). Accurate Optical is the first independent practice in the country to acquire ALPS technology. This digital manufacturing process produces eyeglass lenses with superior optics, giving the wearer an exceptional degree of visual clarity. The improvement in vision is striking.
“Our investment in ALPS brings state-of-the-art optical manufacturing to the Eastern Shore,” said Stephen Franklin, chief executive officer. “In addition to producing the best vision quality that has ever been possible, the technology provides other benefits to our patients,” continued Franklin.
“We can now offer the most advanced products at affordable pricing,” explained Franklin. “Besides offering the fastest eyeglass delivery time available, the in-house production capability gives us complete control of both manufacturing quality and material combinations.”

And because there is no outside source involved in the production process, the resulting cost savings can be passed on to the patient. Exceptional visual clarity at an affordable price: that’s an advantage available only at Accurate Optical.
Although the name says “eyeglasses” to many, Accurate Optical is also a complete eye care provider. Quality eye care goes beyond quality eyeglasses, and Accurate Optical can screen a patient for serious conditions like glaucoma and retinal disease. Patients can safeguard their ocular health with an OptoMap Retinal Exam, available at most Accurate Optical offices.
“We recommend an OptoMap retinal exam for patients who are near-sighted, over age 60, are diabetic or have high blood pressure,” said Dr. Steven Zeidman, Accurate Optical president and principal optometrist.
“This digital exam provides a 220-degree view of the eye’s interior and is 45 percent more reliable in diagnosing retinal disease than is possible by only dilating the eye,” Zeidman added. “The OptoMap Retinal Exam is a good alternative for patients who don’t like to have their eyes dilated. If an exam reveals a condition that warrants further follow-up, Accurate Optical can immediately refer a patient to a nearby practice that specializes in treating the condition.”
Through 50 years of robust growth, the company’s focus hasn’t changed. Its core goals have stood the test of time: service, price and selection. “We are committed to providing the most modern, most responsive eye care on the Eastern Shore,” promised Zeidman.
Most insurance plans are accepted, and membership discount programs are offered to businesses, churches, senior citizen groups and civic organizations. Accurate Optical also participates in programs designed for patients who are ineligible for insurance coverage or cannot afford eye care or eyeglasses.

Visit the company’s website, www.accurateoptical.com, to learn more about eyewear, to schedule an appointment or view a map of each office location. Show your eyes how much you care by scheduling an appointment today. You’ll learn why so many Delmarva residents agree: you can trust your eyes to Accurate Optical.

Accurate Optical has seven Eastern Shore locations including Salisbury, Ocean City, Easton, Cambridge, Kent Island, Laurel and a new office in Millsboro, Del. Visit www.accurateoptical.com for the nearest location or to make an appointment.

Written By: John Rankin